McDonalds Happy Box

By: KimLeo - Published: Jul 29, 2011 • References: youtube
McDonald's has a brand new campaign and the objective is to spread happiness throughout the UK. That happiness comes in a box. In this advertisement, designed by Leo Burnett London, McDonald's has created larger than life Happy Meal boxes and placed them in unexpected locations throughout the UK. Each box is designed uniquely and are interactive in various ways. One has water spouts, one vibrates when touched, one is maze like, and one is a paint-me box.
The intent is to let parents and children play together and experience the joy that a Happy Meal can bring. The big tie in comes at the end,to show a father and son enjoying a Happy Meal together. You can expect to see the ad running on TV for the later part of the summer. Stats for McDonald's "Happy Box" Trending: Older & Chilly
Research: 167 clicks in 252 w
Interest: 0.6 minutes
Concept: McDonalds Happy Box
Related: 47 examples / 36 photos
Segment: Neutral, 12-55
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