This McDonald's commercial focuses on presenting its food as part of your daily lifestyle. This message is achieved by a series of clips showing people on their way to and from work among other things. The clip is narrated in short phrases like "You get up early. You take your car, the bus, the subway. You're the first one. You're the last one."
The idea is to communicate that McDonald's understands the rigors of your daily life and responsibilities and wants to reward you for your hard work. It's shot in several different locations and doesn't show the same person twice. This decision also adds to the universality of the depictions in this McDonald's commercial.
Fast Food Entitlement Ads
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