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These McDonald's Ads Cleverly Compare Food Ingredients to Legendary Stars

By: Misel Saban - Published: • References: mcdonalds & adsoftheworld
Keeping with McDonald's latest decision to opt for simpler packaging design, the fast-food giant recently released these witty McDonald's ads that compare the necessary qualities that make legendary movie stars with the fresh ingredients in a Big Mac.

In these minimalist blue and red print ads, McDonald's attempts to create a parallel between a legendary film star, like Marilyn Monroe, and the iconic Big Mac sandwich. The fast-food giant illustrates a simple list to show the ingredients needed for Marilyn Monroe's legend's look -- such as a subway vet, white dress, pin-up look and blonde hair -- alongside the fresh ingredients in a Big Mac. Each ad features the to-the-point caption, "Know the ingredients, know the legend." By openly listing the simple ingredients in a Big Mac, McDonald's hopes to prove the brand's freshness mission statement. Stats for Legendary Ingredient Ads Trending: This Year & Mild
Traction: 276 clicks in 26 w
Interest: 0.6 minutes
Concept: Mcdonalds Ads
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
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