Mcdonalds Ad Contest on YouTube - Are Consumer Generated Ads Boring Yet? (VIDEO)

Maybe anyone can be an amateur admaker these days.  Dozens of companies are getting in on the action.  Is this getting boring yet?  Or is consumer directed advertising the way of the future?

Either way, McDonalds is getting in on the action. Mashable describes, “McDonalds is now launching an ad contest on YouTube - the “It’s Your Break” campaign asks users to submit ads for their new Honey Mustard Snack Wrap - the winner gets his or her clip shown on the YouTube homepage on February 19th. The snack food is offering talented YouTubers a big break, says the McDonalds marketing department, touting a slogan that must have taken at least 5 minutes to think up.”

Sorry about the video… It’s currently rated 1 star for a reason....