This McCafe Coffee Ad Focuses on Hard-Working Moms

By: Katherine Pendrill - Jul 12, 2016
References: mcdonalds & adage
McDonald's new McCafe Coffee ad shows how coffee helps hard-working moms get through hectic days. With a skew towards women and a focus on the balanced taste of McCafe blends, the new ad effectively sends the message that McDonald's coffee is a tasty and convenient choice for those with busy schedules.

In the ad, a woman drinking from a 'World's Best Mom' mug is seen going about her busy day. While balancing tasks such as fixing her daughter's hair and participating in a video chat with a colleague, she sips on a steaming cup of McCafe coffee. The ad emphasizes the balanced taste of the coffee, while also demonstrating how coffee can fuel busy moms as they go about their day.

Shared across print, digital and social mediums, the McCafe coffee ad perfectly targets working moms looking for a great-tasting coffee to enjoy at home.