Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Grace Lee, Maybelline Makeup Artist (INTERVIEW)

A Sneak Peek at the Maybelline Fall Collection

— June 18, 2013 — Business
Maybelline New York has been a dominant force in the cosmetics industry for decades, and after seeing the new Maybelline Fall collection, it's clear as to why this company has managed to stay on top for so long. Combining both function and fashion, this collection features everything from simple foundation sticks to vibrant eyeshadow tattoos.

Maybelline's leading makeup artist Grace Lee has used pieces from the company's Fall collection to create a series of stunning makeup looks. Trend Hunter was lucky enough to sit down with Lee at the Maybelline launch party to discuss which makeup looks will be turning heads this fall.

1. What are some makeup trends we can look forward to in the coming fall?

We have a lot of trends, but we’ve paired them down to the glossed-over look and the morning after, which is my favorite. We have a very dark lip color called 'Grapes of Wrath,' and also a gray, smoky eyeshadow called 'Amazing Grace.'

2. What do think makes these looks successful?

We have an amazing group of people in products and development. They are what stand behind the product, but I think it comes down to the product first. I think it’s just a good marriage between the product itself and the development team.

3. Which parts of the collection are emulating current makeup trends?

There are the Baby Lips Electro that are coming out, which are so on par with trends with their neon, electric colors. We have the elixirs that are coming out, which are a play on the texture of lipgloss. We have the Color Tattoo Pigments…we kind of have something for every single trend.

4. What do you think will be the most popular item in the collection?

I would have to say the Fit Me stick foundation, because it is a product that I think every woman will want to use.

5. What makes Maybelline different from other makeup companies? What makes you guys successful?

We are the number one brand in Canada, but also worldwide. We have amazing products at a great value that are accessible to the everyday woman, but it’s still a fashion-focused brand. It’s a winning combination.
Trend Themes
1. Glossed-over Look - Opportunity for disruptive innovation in creating innovative lip gloss formulas and shades that offer a glossy and polished look.
2. Morning After Look - Opportunity for disruptive innovation in developing smoky eyeshadow products that mimic the effortless and sultry look of the morning after.
3. Neon and Electric Colors - Opportunity for disruptive innovation in creating bold and vibrant makeup products with neon and electric colors to align with current trends.
Industry Implications
1. Cosmetics Industry - Disruption potential in the cosmetics industry by introducing new innovative products that cater to the glossed-over, morning after, and neon/electric color trends.
2. Product Development - Disruption potential in the product development industry by collaborating with makeup artists and researchers to create innovative formulas and textures for lip gloss, eyeshadows, and other makeup products.
3. Fashion-focused Branding - Disruption potential in the branding and marketing industry by positioning a cosmetics brand as both fashion-forward and accessible, offering a winning combination of high-quality products at a great value.
2.5
Score
Popularity
Activity
Freshness