Dunkin' Debuted New Discounts and Promotions for May 2021
Grace Mahas — April 30, 2021 — Lifestyle
References: news.dunkindonuts & elitedaily
In honor of May, Dunkin', the Boston-based quick-serve restaurant, recently launched some new promotions to appeal to consumers. The three new deals a discount on Dunkin's new Coconut Refreshers, a birthday celebration for TikTok star Charli D'Amelio, and a free medium hot or iced coffee for all healthcare workers on National Nurses Day, May 6.
In addition to the new promotions, the brand is also launching four new delicious menu items. These offerings include the Sunrise Batch Hot Coffee, the Butter Pecan Sundae Signature Latte, the Bacon Topped Avocado Toast, and the Coconutmilk and Dunkin’ Coconut Refreshers.
“Summer is on the horizon and we’re all ready for a bright start to the season, which is just what Dunkin’ delivers with this flavorful new lineup,” said Jill Nelson, Vice President, Marketing & Culinary at Dunkin’. “Full of color, sweetness, and fresh flavors, Dunkin’s summer menu is packed with vibrant variety to keep guests running.”
Image Credit: Dunkin'
In addition to the new promotions, the brand is also launching four new delicious menu items. These offerings include the Sunrise Batch Hot Coffee, the Butter Pecan Sundae Signature Latte, the Bacon Topped Avocado Toast, and the Coconutmilk and Dunkin’ Coconut Refreshers.
“Summer is on the horizon and we’re all ready for a bright start to the season, which is just what Dunkin’ delivers with this flavorful new lineup,” said Jill Nelson, Vice President, Marketing & Culinary at Dunkin’. “Full of color, sweetness, and fresh flavors, Dunkin’s summer menu is packed with vibrant variety to keep guests running.”
Image Credit: Dunkin'
Trend Themes
1. Seasonal Menu Innovations - Quick serve restaurants can launch promotional deals and innovative menu items to attract customers during different seasons of the year.
2. Celebrity Collaborations - Brands can partner with popular influencers to create exclusive deals and menu items to excite fans and attract new business.
3. Industry Recognition Promotion - Companies can offer promotions and discounts to show appreciation for and attract business from specific industry professions, such as healthcare workers.
Industry Implications
1. Quick Serve Restaurants - Fast food and coffee chains can implement promotions and menu innovations to enhance customer experience, increase sales, and stay competitive in the industry.
2. Social Media Marketing - Marketing teams can leverage influencer collaborations to expand brand awareness, reach new audiences, and drive engagement on various social media platforms.
3. Healthcare - Businesses can show appreciation for healthcare workers by offering discounts and promotions to attract their business and build positive brand recognition within the industry.
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