The MaxTan SS 2012 Collection Redefines Traditional Silhouettes

By: Corinne Guirgis - Published: • References: max-tan & trendland.net
Jump into spring with the MaxTan SS 2012 collection, which is defined by basic colors and parachute-shaped silhouettes. The brand, which hails from Singapore, uses exaggerated draping, bold stripes and one-of-a-kind cuts and necklines to stand out on the runway and create these gorgeous sweater-gowns. The collection has an androgynous air to it, balancing a sense of soft femininity with masculine strength. The patterns, cuts and designs are playful and adventurous for the bolder fashionista looking to try something new.

As TrendLand writes, "This collection from max.tan is a true testament that fashion at its purest form must begin and end with construction even while strict tailoring rules are liberated; soft geometrical drapes at its finest.”

Implications - Androgynous fashion appeals to the new generation of women fashionistas whose priorities extend beyond the closet and into the office. These styles allow women to maintain their femininity and style while appearing professional and be taken seriously.

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Concept: MaxTan SS 2012
Related: 113 examples / 87 photos
Segment: Females, 18-55
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