Scandalous Poolside Editorials
Matthias Vriens Heats Up Numero With Lots of Skin
We’ve seen plenty of pool- and beach-themed editorials and ad campaigns recently, but photographer Matthias Vriens ups the ante with models Doug Porter and Missy Rayder.
The models exchange nudity in each shot, with Doug showcasing his bare butt and almost flashing us with a frontal in one shot.
Implications - One of the most immediate ways a brand can generate brand awareness is by investing in advertising that features strong sexual content. By attracting consumer attention with lurid marketing, the company increases the likelihood of creating a controversy, which immediately ratchets up interest and appeal in the brand.