The Matthew Williamson Spring/Summer 2010 collection is a bold array of slim-fitting cashmere jumpers, printed silk, and beaded T-shirts. This simple yet intensely hued menswear collection is expected to complement his successful H&M Summer '09 line.
Implications - Men in the modern sphere are getting in touch with their fashionable sides more than ever before. Designs allowing men to explore their tastes are appealing to those who aren't afraid to embrace different aspects of femininity. In order to increase its popularity, companies could focus their efforts on this desire for more experimental male style.