The Matthew Mitcham for Funky Trunks campaign captures a youthful and playful spirit in the iconic Australian underwear brand’s latest ads. Entering the long line of Olympic athletes as models, Mitcham, an Australian diver, strips down to showcase the Funky Trunks apparel.
Not too dissimilar to the Australian swimmer’s regular uniform of a Speedo, the Funky Trunks apparel is targeted at a younger generation than the David Beckham for Calvin Klein advertisements are. Aiming to hit the One Direction audience, these trunks feature fun designs, playful patterns and slim styles. The modelling of these trunks reflects the vibe of the underwear itself: buoyant, free and fun.
Mitcham, a beloved Australian athlete has gained media popularity for his gay rights advocation, adorable stunts, and Olympic accomplishments. The newest Olympic underwear model has some big skivvies to fill following Beckham’s Calvin Klein ads.
Stats for Playfully Underdressed Ads
Trending: Older & Chilly
Research: 180 w
Interest: 0.8 minutes
Concept: Matthew Mitcham For Funky Trunks
Related: 66 examples / 51 photos
Segment: Males, 12-35
Comparison Set: 24 similar articles, including: curvier underwear models, georgio armani's new butt, and mockery underwear ads.
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