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The Matter New Years Gift Symbolically Turns a Blank Page

By: Amelia Roblin - Published: • References: matter.to & lovelypackage
A new year, a new notebook. This Matter New Years gift was presented to Matter Strategic Design's clients as a token of its appreciation and an opportunity to start fresh for 2012. A pair of beautiful yellow-embellished patterned journals come in each bleach-white box, developed with a cleverness that references the turnover from the previous calendar year.

Two digits brand the front of the sketchbook sleeves with a number 12 in a fine italic typeface. A zipper perforated strip acts as access to the mailer's contents, located quite unusually across the middle of the box. The recipient must pull a tab from the top of the envelope, striking a diagonal slit between the printed 1 and the 2. The interstice seems to become a textual character as well, emulating the written notation of the year. Stats for Slashed Scratchpad Packaging Trending: Older & Average
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Concept: Matter New Years Gift
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