Superstar

MathMatiks Makes Everything from Moneyclips to Cufflinks Badass (UPDATE)

By: Bianca Bartz - Published: Jul 2, 2009   Updated: Jun 2 2011 • References: thecoolist and notcot.org
If you've ever wanted some money weapons, MathMatiks has a fierce collection for you, with everything from an AK47 money clip to golden gas masks -- they even make grenade cufflinks!

We featured several pieces from the MathMatiks "Don't Play With Your Life" collection back in the spring, but with additions like these bad boys (hello 6-barrel shooter pendant), we couldn't resist a revisit.

Implications - In today's consumer culture, individuality is one of the most coveted aspects of fashion. By creating a series of comedic novelty items, companies can capitalize on the public's desire to stand out at all costs. Products that display an unusual sense of humor are more noticeable to consumers than products that only serve a practical purpose.