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Lighting Designer Kaoru Mende Redesigns Matchsticks for Kenya Hara

By: Gil Haddi - Published: • References: toildrop & cutesign.tumblr
Asked to rethink the common design of everyday matchsticks, lighting designer Kaoru Mende took the staple product back to its roots with a twiggy design concept.

Created for Kenya Hara, the matches are made out of tiny tree branch twigs that are left in their natural and unfinished state, which are coated on one end with a combustible tip. This creative design is the perfect way to send off these fallen twigs, giving them a final purpose and use before they turn into ashes and are returned to the ground from which they originally sprouted.

All along the packaging, Kaoru Mende lists celebratory occasions, such as weddings and holidays, during which these matchsticks would come in handy. Stats for Tree Twig Incendiaries Trending: Older & Chilly
Traction: 1,645 clicks in 72 w
Interest: 0.8 minutes
Concept: Matchsticks
Related: 85 examples / 65 photos
Segment: Neutral, 12-55
Comparison Set: 31 similar articles, including: matchstick-holding business cards, personified burning matches, and matchstick data sticks.