Combinar Combines Old-School Methods with New-School Tech

By: Marc Plain - Published: Aug 11, 2011 • References: &
Combinar, a company from Helsinki, Finland, tries to adapt the professional matchmaker business model of the past with the social networking of the future. Instead of offering another database where people can search and find business partners and contacts, Combinar offers a service, which, according to the company should "reduce frustrations and fraud."

Upon sign-up, each new member chooses criteria for their ideal partner. The Combinar staff then go through the site with a fine-toothed comb in search for someone who matches the initial criteria, just like a traditional matchmaker would do.

Instead of allowing users to browse databases, Combinar presents potential partners. Stats for Meticulous Matchmaking Sites Trending: Older & Mild
Research: 378 clicks in 250 w
Interest: 1.7 minutes
Concept: Matchmaking, Contacts, Partners, Combinar
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: social media trend report, graphic dating campaigns, and music-based matchmaking.