The newest creation from master eyewear makers Masunaga was specifically created with video game gamers in mind. To keep the gamers' eyes from hurting after staring at the screen nonstop for seven hours, they created a pair of glasses that will automatically fog up if you do not blink every five seconds.

I don't know what type of technology is behind that, but it's a pretty sweet invention nevertheless.

Implications - Video games have become a powerful cultural force with a large demographic comprised primarily of young males. The size of the demographic signifies that there exists lots of opportunities for niche retail purchases. Companies should consider identifying subsets within the large demographic and create secondary products and services that will be of additional benefit to them.