Sending mass emails can often come across as generic and impersonal, so 'Cowboy.io' is intended to help alleviate this occurrence by sending emails one at a time. 'Cowboy.io' can be used as a way to send out personal information ranging from a newsletter, to an event invitation to make it simple to send out thousands of emails from a single address.
Compiling everyone into the list when sending mass emails often has people feeling like more of an address than a recipient, so 'Cowboy.io' aims to change this. Each message is sent from your personal email address to make each message inherently more personalized. Users can use 'Cowboy.io' to send out thousands of emails without coming across as spammy or junky.
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