Masons of Yorkshire Introduces Vodka Line Including Coffee-Based Variant
Niko Pajkovic — September 13, 2021 — Lifestyle
References: masonsofyorkshire & thespiritsbusiness
Well-known for its fine gin spirits, British producer Masons Yorkshire has officially released its first inaugural vodka line, which consists of three variants: Classic, Citrus, and Espresso.
The most unique offering within the range is the 'Masons Espresso Vodka,' an innovative spirit that is sure to appeal to fans of the popular espresso martini cocktail. The spirit is vapor-infused with high-quality El Salvadorian coffee beans, which are sourced from Yorkshire Mason's own roaster, Rounton Coffee. As for the rest of the range, 'Masons Citrus Vodka' is infused with grapefruit and lemon, giving the spirit a sweet and tangy after taste. Meanwhile, the 'Masons Classic Vodka' is described as presenting an exceptionally "clean flavor."
Certainly, the new vodka line represents a major expansion for the brand, which was only possible following a £1 million (US$1.4m) investment that the company put towards building a new flavor lab.
Image Credit: Masons of Yorkshire
The most unique offering within the range is the 'Masons Espresso Vodka,' an innovative spirit that is sure to appeal to fans of the popular espresso martini cocktail. The spirit is vapor-infused with high-quality El Salvadorian coffee beans, which are sourced from Yorkshire Mason's own roaster, Rounton Coffee. As for the rest of the range, 'Masons Citrus Vodka' is infused with grapefruit and lemon, giving the spirit a sweet and tangy after taste. Meanwhile, the 'Masons Classic Vodka' is described as presenting an exceptionally "clean flavor."
Certainly, the new vodka line represents a major expansion for the brand, which was only possible following a £1 million (US$1.4m) investment that the company put towards building a new flavor lab.
Image Credit: Masons of Yorkshire
Trend Themes
1. Coffee-infused Spirits - Producers can experiment with innovative ways of infusing coffee into spirits to create new and unique flavor profiles.
2. Growth of Vodka Market - Industry players should focus on developing new and innovative vodka variants to capitalize on the growing market demand.
3. Investment in Flavor Research and Development - Companies can invest in flavor research and development to come up with new and creative flavor combinations to capture consumer interest and loyalty.
Industry Implications
1. Alcoholic Beverages - The rise of coffee-flavored vodkas highlights consumers' willingness to experiment with new alcoholic beverage flavors, driving growth and innovation in the industry.
2. Coffee and Tea - This innovative infusion of coffee into vodka showcases the potential for cross-collaboration within the beverage industry, particularly between coffee and alcohol.
3. Flavoring and Extract Manufacturing - The investment in a new flavor lab by Masons Yorkshire demonstrates a growing need for companies to focus on the research and development of new and unique flavorings, creating opportunities for flavoring and extract manufacturers.
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