Entitled 'Behind the Sun,' the Masha Rudenko Malibu Magazine spread was shot by photographer Robert Sigler. The spread features individual pieces by DKNY, Balenciaga, Givenchy and others by stylist Cat Wennekamp. Be sure to check out the gallery for more shots from the sensational photoshoot.
Implications - Scandalously clad female fashion is no longer at the forefront of style. More creative alternatives are emerging as women look for more options than just revealing clothing. Consumers want more variety and flexibility when shopping and expect to find something they have never seen before. Designers are listening and creating pieces that are still fashionably desirable but part of a more creative, elegant realm.