The Masafi Juice Campaign Promotes "100% Natural Treat with 0% Guilt"

By: Meghan Young - Published: Mar 6, 2014 • References: lowemena & adeevee
The Masafi Juice ad campaign appeals to people's desire to treat themselves to delicious desserts while staying as healthy as possible so as to not blow up into a human blimp. It shows that they can satisfy themselves with a sip of Masafi Juice, which is "100% natural treats with 0% guilt," as the tag line states.

Conceived and executed by Lowe Mena, an ad agency based in Dubai, United Arab Emirates, the Masafi Juice ad campaign depicts this by turning an apple into a cupcake, orange into an ice cream cone and kiwi into a lollipop. Art directed by Amol Mestry with creative direction by Mark Lewis, the Masafi Juice ad campaign is playful and clever while sending the right message. Stats for Deceptive Fruit Dessert Ads Trending: Older & Warm
Research: 7,179 clicks in 115 w
Interest: 2.5 minutes
Concept: Masafi Juice
Related: 33 examples / 25 photos
Segment: Neutral, 12-55
Comparison Set: 12 similar articles, including: deflated food ads, censored adult diaper ads, and aged superhero ads.