The shoot shows Parker as a sexy little housewife baking a pie in lingerie. Chauvinistic or not, this feature will sure to be flying of the shelves.
Implications - While most brands and companies (not to mention people) have rightly accepted gender equality as a lifestyle and correct way of thinking, some products like to poke fun at the idea. Humor is an excellent tactic for garnering attention. While genuinely perpetuating female stereotypes and advocating against equality is seen in a largely negative light, addressing the idea in a lighthearted and obviously humorous manner is sure to attract the attention of many consumers.