When Mark Hogancamp was brutally beaten into a coma, the only way to regain his hand-eye coordination upon waking up was to build this incredibly intricate WWII-era town. The Marwencol model town looks just like a bombed-out village, complete with destroyed houses, bodies and unused ammunition.
Implications - With many individuals becoming increasingly eco-conscious, consumers are looking for ways to feel empowered while changing the world for the greater good. This rebuilding of a timeless town demonstrates how customers are interested in DIY projects to gain this sense of authority. Companies would be wise to let buyers alter their products in some way in order to appeal to this growing pattern.