Back in September, Martini launched a kissing contest on Facebook to find someone with "stylish misbehavior," and that person—Italian Yuri Buzzi—is now representing the brand in the latest Martini ‘Luck is an Attitude’ commercial.
Buzzi, who beat out more than 4,000 applicants in the competition, appears in this two-minute Martini ‘Luck is an Attitude’ ad as a guy who is living his life to the fullest and creating his own luck by making certain decisions. The ad uses a split-screen to show how these different decisions can lead to very different outcomes.
The Martini ‘Luck is an Attitude’ film was created by Fred & Farid Group and directed by Peter Thwaites. It is currently being broadcast in Italy, Russia, Belgium and Spain.
Stats for Playful Positivity Ads
Trending: Older & Mild
Research: 505 clicks in 234 w
Interest: > 3 minutes
Concept: Martini Luck Is An Attitude
Related: 100 examples / 77 photos
Segment: Males, 18-35
Comparison Set: 37 similar articles, including: brazen seduction commercials, engagement collaboration commercials, and perplexed pet psas.
Playful Positivity Ads
More Stats +/-
Engagement Collaboration Commercials
Brazen Seduction Commercials
Perplexed Pet PSAs
Extremely Versatile Furniture Campaigns
Embarrassing Eyesight Commercials