Martha Stewart Living Omnimedia said Tuesday that it plans to start an online social network similar to MySpace.com, but aimed at adult women.

The network would appeal to women aged 25 to 45, and allow members to share photographs, scrapbooks, recipes and similar projects with one another and home design experts, said the company's chief executive, Susan Lyne.

"There is no place like MySpace, like Friendster, for that demographic," Lyne said at a financial conference.