Martha Friedman is originally from Detroit but currently resides in Brooklyn, NY. She chose to use rubber bands in her newest exhibit because she's "interested in locating the point at which common objects slip into abstraction and, in some instances, eroticism," according to collacubed.com. The Martha Friedman Rubbers exhibit uses a funky variety of gigantic colored elastic bands which are then tied together in knots.
Take a look at the pieces of artwork from the Martha Friedman Rubbers installation to see how creative the most simple household items can be.
Implications - Modern shoppers look for artwork that strays away from the norm. Companies could focus on unconventional designs in order to increase their popularity.