The 'Martell' Cognac Advertisement is Simply Genius

By: Kamal Musharbash - Published: Dec 15, 2010 • References: martell & notcot
What makes the 'Martell' cognac advertisement so unique and fun is its interesting play between the old and the new. The ad brings paintings from the 1700s and adds a modern twist, featuring live piano players and the social public.

Since 'Martell' has been around since the 1700s, the painting channels its vintage appeal and brings it to a new light. "The same pleasure since 1715" reads the slogan for this colorfully unique "Martell" cognac advertisement, tying the entire concept together. Stats for Digitally Aged Liquor Ads Trending: Older & Average
Research: 6,587 clicks in 284 w
Interest: 3.4 minutes
Concept: Martell Cognac Advertisement
Related: 60 examples / 46 photos
Segment: Males, 18-55
Comparison Set: 22 similar articles, including: $2 million cognac, 12 obscenely expensive alcohols + 1 million euro russo-baltique vodka, and baroque liquor bottles.