Okay, we know it’s only November – but there’s no reason not to get into the holiday spirit! UK brand Marks & Spencer has just unveiled its annual Christmas TV campaign, starring British models David Gandy, Rosie Huntington-Whitley and actor Helena Bonham-Carter. Clad in designs from the label’s F/W13-14 collection, the ad (directed by Johan Renck) creates a fantastical world inspired by fairytale stories. Rosie cavorts around a snowy Alice in Wonderland-style forest with Mad Hatter David, later stopping by a present-filled Grandma’s House wearing a Red Riding Hood coat and taking a magic carpet ride over London in Autograph lingerie – there’s even a scene shot on the Yellow Brick Road.
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Implications - http://www.youtube.com/watch?v=O7Xw1IL3oh0
Stats for Fairytale Christmas Campaigns
Trending: Older & Chilly
Research: 110 clicks in 132 w
Interest: 1.8 minutes
Concept: Marks Spencer Christmas 2013
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: hunky holiday campaigns , couture christmas campaigns, and ornamentally glitzy campaigns.
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