Marks & Spencer Urban Underwear Campaign
As a creative way to promote the launch of their latest Ceriso lingerie collection, Marks & Spencer took their line to the streets of London.
Kristina modeled the lingerie pieces on the street for everyone to see with a big smile on her face.
Brave girl, lucky Londoners!
Implications - This underwear campaign really hit the ground running. Who wouldn't be staring at a stunning model wearing nothing but her skivvies strutting down the busy streets of a big city? If more people looked that good in nothing else but their underwear, this would probably be a much more common sight.Stats for Street Lingerie Models Trending: Older & Warm
Traction: 15,608 clicks in 355 w
Interest: 4 minutes Concept: Street Lingerie Models
Related: 69 examples / 53 photos
Segment: Neutral, 18-55 Comparison Set: 25 similar articles, including: easy-pour packaging, responsible kite packaging, and selfie-obsessed celeb ads.