Marks & Spencer Urban Underwear Campaign

By: mediterranean - Published: Apr 9, 2008   Updated: Apr 28 2011 • References: catwalkqueen
Thank God it was a sunny day, or the poor model would freeze!

As a creative way to promote the launch of their latest Ceriso lingerie collection, Marks & Spencer took their line to the streets of London.

Kristina modeled the lingerie pieces on the street for everyone to see with a big smile on her face.

Brave girl, lucky Londoners!

Implications - This underwear campaign really hit the ground running. Who wouldn't be staring at a stunning model wearing nothing but her skivvies strutting down the busy streets of a big city? If more people looked that good in nothing else but their underwear, this would probably be a much more common sight. Stats for Street Lingerie Models Trending: Older & Warm
Research: 15,898 clicks in 423 w
Interest: 4 minutes
Concept: Street Lingerie Models
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: comprehensive fertility apps, syrup-filled cones, and at-home massage mats.