Fazer Cafe's Marketing Rebranding that Focuses on Elegant Fonts

By: Misel Saban - Sep 18, 2014
References: kokoromoi & trendland
Design firm Kokoro & Moi gives the elegant eatery Fazer Cafe a typographic marketing rebranding that focuses on elegant fonts and a minimalistic design. The revamped aesthetic looks much more sleek and classic letting consumers know exactly what the products are.

Kokoro & Moi designed a personalized typeface exclusively for Fazer Cafe's new branding. The font is an elegant embossed uppercase font that mixes white space with either a navy blue or glistening gold secondary color. The letters are printed directly onto food packaging that holds sandwiches, pastries and snacks from the bistro. Each of the packages are printed with a letter from the words 'Fazer Cafe.'