Advertising firm DDB came up with an ingenious (or terrifying) way to get residents of Santiago, Chile thinking about home burglary while promoting the services of security company ADT. They developed a spring-loaded, flat box that can slide under a person's door and then transform into a perfect cube.
Leaving no signs of forced entry, the box proudly displays ADT's logo and tag line that reads, "Breaking into your apartment is easier than you think."
Creepy? Yes. Creative? Definitely.
Stats for Faux Burglary Stunts
Trending: Older & Mild
Research: 771 clicks in 290 w
Interest: > 3 minutes
Concept: Marketing Ploy Break In
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
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