'Marketing Intelligence' Gives Businesses Robust Knowledge of Consumers

By: Erica Francis - Aug 4, 2016
References: appannie & venturebeat
Marketing intelligence is one of the more important sources of data and information for companies. It gives organizations an informed idea of how to access and reach target markets. App Annie is a platform that does exactly that and is specifically tailored for app businesses. The company recently released a new premium service aptly called 'Marketing Intelligence.'

Paying clients receive insight and analytics into the app-based market to help their business in several areas. Through the use of Marketing Intelligence, a company can better understand the usage of its apps, determine what user-base and countries are best suited for its platforms, have a better idea of how to position its products, get an estimate of future revenue, and learn about possible expansion opportunities.

App Annie's new service could prove to be invaluable for app businesses. It will free up their time to actually focus on developing products instead of drafting market reports and working to synthesize it. Marketing Intelligence will do the analysis and provide the insight needed to push a company forward.