The Macy's Marketing Challenge Connects Students with the Brand

By: Michael Hemsworth - Jan 9, 2017
References: macyscollege
The Macy's Marketing Challenge is focused on connecting the brand with bright students in order to help the retail company develop fresh, innovative insights into how to position itself online and in-store.

The competition consists of undergrad student teams developing a strategy and submitting it to the brand. The first-place winners of the challenge receive Apple Watch as well as a trip to New York City to pitch the idea(s) to the senior leadership team at Macy's.

The Macy's Marketing Challenge provides second and third-place winners with gift cards to Macy's, and acts as a dual-purpose endeavor by the brand. It creates a positive experience for students with the brand as well as connecting them with top-tier innovators at the retail brand to get a behind-the-scenes view of the company.