At first glance, Mark Mawson's 'Aqueous' looks like a photo set of jellyfish or some other gelatinous water creature. A closer look, however (and a glance at the tags Mawson used for his collection), reveals that the otherworldly forms in this pictorial are actually comprised of paint.

In the hands of a master like Mark Mawson, water and paint combine to create an unusual, organic and completely beautiful masterpiece.

Implications - Consumers in the modern sphere are looking for products that feature a natural element. Items that utilize an eco-conscious aspect are appealing to those want to protect the planet without sacrificing their lifestyles. In order to attract more shoppers, companies could focus their efforts on creating more green-friendly designs.