Avon Launches 'Mark' Facebook Sales Platform

By: Katherine Vong - Published: Dec 18, 2009 • References: facebook & springwise
Remember the Avon lady? You don’t see her around much anymore, what with online cosmetics boutiques and mega brands like Sephora taking over. Well, Avon is now launching their own e-tailing model with its sister brand Mark. The Mark Facebook sales platform will allow Mark representatives—mainly high-school and college-age girls—to sell through Facebook.

The Mark Facebook sales platform is a Facebook page-turned-boutique that includes the standard Facebook ‘wall’ and ‘info’ tabs, as well as a special ‘shop’ tab. Customers can shop online and also ‘make friends’ with Mark representatives, or sign up to be reps themselves. Stats for Social Media Makeup Trending: Older & Average
Research: 7,481 clicks in 335 w
Interest: 4 minutes
Concept: Social Media Makeup
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: 79 gifts for beauty junkies, hypercolor lips, and cosmetic cocktail bars.