Marithé + François Girbaud released a visually stunning ad campaign for their Fall/Winter 2009-2010 Act Live collection.
Set to a black background, the ads feature the models flying high with Photoshopped liquid and snow arrows that portray the targeted active lifestyle of the collection and reflect the snow and rain of the fall and winter seasons.
The previous Marithé + François Girbaud ad campaign buried snowmen, so its nice to see them celebrating the season now.
Stats for Flying Fashion
Trending: Older & Average
Research: 15,783 clicks in 351 w
Interest: 4 minutes
Concept: Flying Fashion
Related: 88 examples / 68 photos
Segment: Females, 35-55+
Comparison Set: 32 similar articles, including: competitive bed jumping, wet photography, and prancing ostrich fashion.
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