From wispy white veils to retro over-the-top collars, this Marina Portman fashion spread takes the fairytale look and puts it in a '70s-style twist.
Looking soft and edgy at the same time, the model is captured perfectly by Portman as each shot is snapped. The ruffled white dresses and cozy cable-knit sweaters add an ultra-feminine touch to the entire collection, making each and every shot appealing to its audience.
Implications - Consumers appreciate products that induce feelings of nostalgia since they remind them of pleasant past experiences. For this reason, customers embrace products that incorporate major elements of popular culture into their designs, as they can relate to them. Companies that wish to appeal to certain demographics should incorporate elements of popular culture which that group would identify with.
Soft Fairytale Fashion
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