Spanish Countryside Fashion
Shot by photographer Astrid Munoz, Baker shows off Spanish-inspired pieces including decorative ponchos, soft summer dresses and an off-the-shoulder belted top. Shot outdoors in the shining sun, this Marie Claire May 2010 editorial sparkles.
Implications - These exotic fashion shoots use the appeal of escapism to draw in consumers. With many individuals caught up in a busy lifestyle, customers are looking to live vicariously through the products they buy. Companies that offer commodities with qualities of exoticism and relaxation will attract the growing number of individuals feeling trapped in the monotony of everyday life.