Instead of using a male model for the Marie Claire Korea July 2010 issue, they used U-Know (also known as Yunho). If you don’t follow Korean pop culture, then you might not even know who this guy is. U-Know is the leader of the popular boy band called ‘TVXQ’ or ‘DBSK’ in Korea.

The Marie Claire Korea July 2010 issue has U-Know playing up his bad boy image. Sporting dark couture in street-like environment, this editorial will probably have this issue sold out by the time it hits stands. We all know fan girls love their bad boys!