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Fiercely Urban Fashion

The Marie Claire April 2014 Cover Shoot Stars Shailene Woodley

— March 19, 2014 — Fashion
American actress Shailene Woodley has been overtaking the fashion industry one magazine cover at a time, the latest being the Marie Claire April 2014 issue. Promoting her blockbuster movie, which began as a bestseller book, 'Divergent,' she shows the world exactly why she was the perfect fit for the coveted role of Tris.

Clad in fiercely urban fashion, the brunette beauty was shot by photographer Jan Welters for the Marie Claire April 2014 cover shoot. From a Tommy Hilfiger swimsuit and pant combo to Saint Laurent by Hedi Slimane and Vans sneakers, she looks as badass as her character. In the accompanying article she talks about love, her first kiss and being self-conscious about her body.
Trend Themes
1. Urban Fashion - The rise of urban fashion can provide an opportunity for eco-conscious and sustainable fashion brands to create more accessible and affordable streetwear collections.
2. Celebrity Fashion - The increasing power of celebrity endorsements in the fashion industry can spark disruptive innovation opportunities for small and independent fashion brands to collaborate with rising stars and leverage their influence to reach a wider audience.
3. Book-to-movie Adaptations - The trend of book-to-movie adaptations provides an opportunity for fashion brands to create themed collections inspired by popular flicks like 'Divergent' and capitalize on the buzz around these blockbusters.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from creating more inclusive and diverse clothing lines that cater to a variety of body types and sizes based on the rising demand for body-positive representations in mainstream media.
2. Film Industry - The increasing popularity of book-to-movie adaptations and the influence of fashion in film can inspire innovative collaborations between fashion designers and movie studios to create iconic looks and wardrobe solutions for films.
3. Magazine Industry - The magazine industry can leverage the power of social media and digital marketing to expand their reach and tap into new markets by collaborating with bloggers and influencers to create content and increase brand awareness.
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