Marie Claire and NFL may seem like an odd pairing, but targeting female sports fans is a demographic that the magazine and the organization is hoping to accomplish.
In order to try and bond with a different group of women, Marie Claire feels that females who like sports are a demographic that is rarely approached. That is why, to commemorate the start of the NFL season, the magazine is featuring a ten page spread showcasing NFL-themed attire.
As print readership declines, it is important for magazines to reinvent their past practices. The collaboration between Marie Claire and NFL is the perfect way for both companies to try to target a different sector of the market. Hopefully, women who enjoy sports can now begin to feel included in both magazines and with sports organizations.
Stats for Feminized Football Campaigns
Trending: Older & Warm
Research: 3,310 clicks in 140 w
Interest: 1.3 minutes
Concept: Marie Claire And NFL
Related: 81 examples / 62 photos
Segment: Females, 12-55
Comparison Set: 30 similar articles, including: mermaid-inspired activewear, specific sports equipment shelves, and fantasy-appropriated fashion.
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