'In The Studio With Margo Selby' Highlights West Elm's New Collaboration

By: Jana Pijak - Feb 11, 2016
References: westelm & youtube
'In The Studio With Margo Selby' is a short film that highlights West Elm's collaboration with the textile designer. Margo Selby and the retailer team up for a signature line of handcrafted pillow cases -- ranging from hand-dyed to crocheted varieties.

Introducing viewers to Margo Selby's creative process, this unique campaign illustrates how much work goes into creating a hand-crafted pillow case or patterned fabric. Though most industry leaders now rely on machinery, the designer embraces a traditional and time-consuming process that she wishes to preserve.

Inspired by age-old weaving methods and hand-dying techniques, Selby lets West Elm follow her creative journey in this visually striking and honest film. The commercial highlights the brand's most recent collaboration while celebrating the return of maker culture.