PJ’s Coffee Launched a Trio of Festive Mardi Gras Drinks
Laura McQuarrie — January 5, 2023 — Lifestyle
References: restaurantmagazine
To celebrate the arrival of carnival season, PJ's Coffee is introducing three Mardi Gras drinks for a limited time. The trio of drinks from the Orleans-born coffeehouse offers a fun way for fans of the brand to immerse themselves in the colors and flavors that the season is best known for.
There's the King Cake Latte, which uplevels PJ's classic latte with cinnamon, vanilla, whipped cream and purple sanding sugar. A second option is the King Cake Cold Brew with Sweet Cold Foam, also with vanilla and cinnamon flavors, plus sweet cold foam and an added dash of cinnamon on top. Vanilla and cinnamon syrups are also prominently featured in PJ’s famous Velvet Ice and King Cake cold brew, which is also generously topped with whipped cream and colorful sugar.
There's the King Cake Latte, which uplevels PJ's classic latte with cinnamon, vanilla, whipped cream and purple sanding sugar. A second option is the King Cake Cold Brew with Sweet Cold Foam, also with vanilla and cinnamon flavors, plus sweet cold foam and an added dash of cinnamon on top. Vanilla and cinnamon syrups are also prominently featured in PJ’s famous Velvet Ice and King Cake cold brew, which is also generously topped with whipped cream and colorful sugar.
Trend Themes
1. Seasonal Beverage Offerings - Opportunity for coffee shops to introduce festive drinks during holidays and special events to increase customer engagement and create unique experiences.
2. Flavor Customization - Opportunity for coffee shops to offer customizable flavor options and combinations to attract customers with varying taste preferences.
3. Specialty Brews and Cold Foams - Opportunity for coffee shops to experiment with different brewing techniques and add unique toppings, such as sweet cold foam, to enhance the flavor and presentation of drinks.
Industry Implications
1. Coffee and Tea Shops - Coffee and tea shops can leverage seasonal offerings and flavor customization to differentiate themselves from competitors and increase customer loyalty.
2. Food and Beverage Manufacturing - Food and beverage manufacturers can develop new, innovative flavor profiles to meet consumer demand for unique and exciting taste experiences.
3. Hospitality and Tourism - Hotels, resorts, and other hospitality and tourism businesses can offer seasonal and specialty drinks as a way to provide guests with a memorable experience that reflects local culture and traditions.
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