Chanel isn't the only luxury brand coming out with surfboards. Marc Jacobs is catching onto the wave of high-end brands producing athletic gear, and this surfboard is the standout piece of the collection.
Showing off a multiple graphics with a striking color scheme, the Marc Jacobs Surfboard can now be purchased at Marc Jacobs stores everywhere. Check out other surfing finds below.
Implications - A large part of consumer behavior is dependent on culture affiliation. As such, major design companies are looking to expand their reaches into subcultures in order to tap into very profitable markets. Companies looking to appeal to certain groups need to capitalize on significant cultural emblems if they're going to appear genuine to a market.
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Concept: Marc Jacobs Surfboard
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Segment: Males, 12-35
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