While the Marc Jacobs SS12 Campaign Preview does contain a wide array of conservative pieces including cashmere cardigans, blazers and preppy, springtime colors, it also boasts some very stand-out pieces. The contemporary qualities of the collection are showcased in the two pairs of glossy, plastic-like pants in beige and black featured in the collection.
Implications - Businesses today are faced with the challenge of meeting contradictory consumer demands. While consumers push for products boasting contemporary and cutting-edge qualities, they also seek out those with vintage aspects. Businesses that can combine the two characteristics in their products will appeal to a wider audience.