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Spring fashion means a fresh start to many, yet the Marc by Marc Jacobs SS11 collection offers a delightfully nostalgic flavor. Rainbow stripes, adorable floral patterns, pleated shorts and high-waisted bikinis color this youthful campaign happy.

Photographed by Juergen Teller, models Ginta Lapina, Andrej Pejic and Jaco van den Hoven provide these summery spreads with a spirited and relaxed look that gives the Marc by Marc Jacobs SS11 campaign the label's continuous appeal.