Tranquil in a tropical setting, the Mara Mac SS12/13 ad campaign soaks up the last bit of summer that people will be enjoying before fall and winter descend. At least for those on the Northern Hemisphere. For those residing in the Southern Hemisphere, they will be embracing the spring season as they shed their winter wardrobe for something a lot more airy and seductive.
The Mara Mac SS12/13 ad campaign was lensed by New York-based Brazilian photographer Gustavo Marx. Shot on location in Rio de Janiero, the setting sun imbues a sense of calm and finality into the collection. Filled with lightweight dresses, colorful swimwear and chic separates, the outfits were expertly styled by Mariana Sucupira.
Stats for Tropical Tranquil Fashion Ads
Trending: Older & Chilly
Research: 3,634 clicks in 194 w
Interest: 4 minutes
Concept: Mara Mac SS12/13
Related: 90 examples / 69 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: two-part fashion ads, crooner clothing campaigns, and rooftop footwear ads.
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