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The Mara Hoffman Fall 2013 Campaign Makes Hypnotic Use of Print

By: Vasiliki Marapas - Published: • References: style & refinery29
It’s no secret that Mara Hoffman is an avid lover of prints – the Mara Hoffman Fall 2013 collection is evidence of that. Hoffman’s campaign – which was styled by Richard Ruiz and photographed by Louis Decarlo --  is an amalgamation of tribal-inspired prints photographed against a corresponding background. The campaign style – which features single or two-person portraits – is meant to emulate the style of African photographers like Seydou Keita and Malik Sidibe.

The end result is a vivacious campaign that will have you lusting over these stunning patterns. Hoffman’s heavily patterned collection is a breath of fresh air among the seasons onslaught of neutrals. If you need to perk up your fall wardrobe, look no further than these African-inspired ensembles – from mini dresses to quilted bomber jackets to embroidered ponchos. Stats for Vivacious African-Inspired Prints Trending: Older & Popular
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Concept: Mara Hoffman Fall 2013
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Segment: Females, 18-55
Comparison Set: 38 similar articles, including: tribal goddess captures, ethnic runway fashion, and african-inspired editorials.