Indoor Navigation Systems
MapOS by MapEverywhere lets users search for a point of interest, with icons that are easy to discern. If you are at the amusement park and you are looking for the nearest bathroom or exit, MapOS has got you covered. This is an extremely interesting tablet-based innovation.
Implications - The current wave of technological innovation is very much focused on finding ways to facilitate a connection to the real-world. The MapOS connects users without the need for GPS. Companies ought to think about how connecting consumers to the real-world can work itself into a marketing strategy.