Mao Bao Dish-Washing Liquid Creates Clean Beauty

By: Meghan Young - Published: Nov 10, 2009 • References: bates141 &
Who knew cleaning your dishes can create art masterpieces? Perhaps that only happens when you use Mao Bao dish-washing liquid. There have been quite a few bloom campaigns featured on Trend Hunter, but this may be the first involving dishes.

Designed by Taiwan-based advertising agency Bates 141 and photographed by Lay Tse-I, the Mao Bao dish-washing liquid campaign features bowls, spoons and rods. Beautifully arrayed, you can’t help but hope it actually happens in real life. Stats for Blooming China Campaigns Trending: Older & Chilly
Research: 2,986 clicks in 341 w
Interest: 4 minutes
Concept: Blooming China Campaigns
Related: 66 examples / 51 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: mural dishwashers, eco-friendly mini appliances, and shape-shifting dishwashers.