Casually cool and completely chic, this Spanish fashion brand knocks one out of the ballpark with their latest Mango Fall 2012 campaign. Starring the incomparable Kate Moss, who follows in the footsteps of Penelope Cruz and Scarlett Johansson, the ad campaign is simple, sophisticated and seductive.
Shot in studio against a soft grey backdrop, the Mango Fall 2012 campaign showcases a range of clothing pieces from racy red dresses to bright blue blazers and loose white pants. Thanks to the simplicity of the photoshoot, the attention is fully directed at Moss as she strikes a multitude of poses in front of the camera. She shows her audience exactly why she is at the top of her game.
Stats for Chichi Casual Fashion Ads
Trending: Older & Buzzing
Research: 21,425 clicks in 194 w
Interest: 4 minutes
Concept: Mango Fall 2012 Campaign
Related: 68 examples / 52 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: motion-filled fashion ads, luxuriously moody ads, and bold asymmetrical fashion ads.
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